Founded in 1959, Sia Huat started out as a household goods retailer in a single shop space in Temple Street. Join the Challenge. Its Chinatown retail outlet has since expanded to 3 shop spaces and now includes a 3-storey corporate office and a 40,000 square feet warehouse in Pandan Road. "There are far fewer resignations now," says Mr Tan. thereby strengthening their already-established relationships, benefiting both But Mr Tan says he believes in meritocracy. Sia Huat opened ToTT in October 2010. 7, 9 & 11 Temple Street Singapore 058559 T : +65 6223 1732 kitchenware and tableware, while Sia Huat sells foodservice equipment. The event was held at Tott by Sia Huat at the Sime Darby Centre along Dunearn Road in Upper Bukit Timah. Although the reporting structure has changed, she still consults her "father-boss" up to three times a week to exchange ideas with him or discuss how to increase sales. Sia Huat opened ToTT in October 2010. Mr Tan Choon Boon is the chief executive of Sia Huat, which sells kitchenware to industrial kitchens, restaurants and chefs, while his daughter Grace is the director of household kitchenware retailer and lifestyle store ToTT (Tools of The Trade). Here you can find all the ToTT stores in Singapore. Ms Tan says: "I fully support his direction. "These mixers came up to my waist. Boasting over 30,000 kitchen items from top-grade pots and pans, cooking tools, fine bone china, and baking utensils in every size imaginable, you know that Sia Huat is the real deal. One night in 2002, she received a call at 2am from her father in Singapore. a combination of said stores but is also uniquely suitable for our home-grown Her grandfather founded ToTT's parent company Sia Huat, which started in 1959 in Temple Street selling kitchenware to industrial kitchens, restaurants and chefs. SIA HUAT PRIVATE LIMITED BRN/UEN: 198105883N. In 2010, Sia Huat started ToTT Store, a 36,000 sqf integrated concept store comprising of a bistro, two cooking studios, a Bake&Go counter, children’s play area, fine food store, and a comprehensive retail space to help you create unique culinary moments for your family and friends. East don’t go to the West” to shop, she says. Visit ToTTstore.com They subsequently opened them for events. The funny thing is, he has the answers ready and written down on a piece of paper - he just cannot say it. The idea to The next time you dine outside, check the brand of the tableware. Originally established as a house wares store in 1959, Sia Huat sells everything from pots and pans to high-quality knives, kettles, glassware, patterned placemats, and even pasta-making machines. The ToTT store is basically a kitchenware wonderland (also Asia’s largest kitchen store) consisting of a mega huge showroom with everything neatly presented on shelves and with plenty of space to walk in between and just shop at your leisure. their Dunearn location, ToTT’s flagship store showcased the finest kitchenware It’s not Sia Huat, 20 Pandan Road, Singapore 609272 (by appointment only) ToTT As capturing new markets while leveraging on Sia Huat’s already established trade point to note is how ToTT store is geared for the local market. After this stint, she went back to the US to pursue her Master of Business Administration in marketing and get married. Mon - Sun: 11:00am - 9:00pm. Housed in the Sime Darby Building along Dunearn Road (across Methodist Girls School), ToTT certainly lives up to … SPH DIGITAL NEWS © 2020 SINGAPORE PRESS HOLDINGS LTD. REGN NO. The company is co-owned by Mr Tan and his siblings. Grace says, He successfully made a pitch to the brand for Sia Huat to be its sole distributor here about 40 years ago. The company noticed a gap in the market for household kitchenware products, and ToTT - which stands for Tools of the Trade - was born. Her grandfather founded ToTT's parent company Sia Huat, which started in 1959 in Temple Street selling kitchenware to industrial kitchens, restaurants and chefs. In fact, Spend $100 in a single receipt and get a FREE Non-slip tray! With chef Lim helming it now, they are looking to change that. Perhaps, it could even become a tourist destination. He says: "I'm not trying to brag, but if someone wants to duplicate our concept, it won't be easy. As the only one of three children in the business, some may think that Ms Tan is under pressure to fill her father's shoes. all downs though. Sia Huat Singapore carries an extensive range of products for the professional or home chef. A one-stop culinary destination for anyone who cooks, bakes or hosts, ToTT carrys a curated selection of quality brands including Jamie Oliver, Cuisinart and Magisso. “With the development of a lot of restaurants and At MR TAN CHOON BOON, chief executive of ToTT's parent company Sia Huat. She says without going into specifics: "As a father, he is not very authoritarian and I can speak to him casually. But in a work environment, a certain amount of professionalism has to be maintained even when we have our differences.". After securing the partnership, Mr Tan lost no time in pitching Zebra's products to department stores here. It was so spacious as compared to the Sia Huat Store in Chinatown. ToTT – that’s Tools of The Trade – sells doing for the last 20 to 30 years until the early 2000s,” Choon Boon says. She later went to study at the University of San Francisco in the United States and worked in a dot.com company there after graduating. Sign up for our newsletter to keep up-to-date with the latest SME news and views, local SME profiles, events and what's happening on our Just Ask board. Mr Tan says: "We were gutsy. The company noticed a … Her key contributions during this period were helping to launch Sia Huat's first product catalogue and working on refreshing the logo design and branding for Cerabon and Safico. ago, when we first opened,” Grace says had helped when launching ToTT. 14 … In 2013, it was decided that Ms Tan would be stationed at ToTT to provide stronger management and guidance to the team there. Sometimes, these observations would lead him to take action. It was mighty cavernous I must say. be found at Century Square & Suntec City. "Sia Huat is his 'eldest child' and ToTT is his 'youngest child'. I still work as hard as I used to 40 years ago," he says. Grace says that the shopping Ms Tan's creativity has seen her spearheading several of the company's branding exercises and her dedication is evident from her working tirelessly to build up the ToTT concept. Described She now runs a team of about 60 employees. They talked about the issue and Ms Tan now reports to her aunt Katherine. By then, Ms Tan's husband had secured a job here and the couple had moved back to Singapore. More cupcake kits… love the pretty cupcake cases! numerous suppliers. Ms Tan, who rejoined Sia Huat in 2009, took on the directorship of the 36,000 sq ft ToTT. How about an X-mas cupcake kit? A second outlet opened at Suntec City in 2015. ToTT Store and Sia Huat. Ms Tan says revenue figures for 5 Senses are looking to be "significantly higher" than last year's bistro takings. Special bundle deals. Her grandfather founded ToTT's parent company Sia Huat, which started in 1959 in Temple Street selling kitchenware to industrial kitchens, restaurants and chefs. "My vision for ToTT is to continue to be a trendsetter in the kitchenware and houseware scene, offering the widest variety of options, all under one roof. This, in turn, ensure further competitiveness His written comments add that she "holds the fort in managing the team", and has "raised the level of awareness about ToTT through social media". household items as well, so we could supply their wider range of products,” The manufacturer rolled out the products here and the knives sold so well that Giesser soon added them to its various product lines. *While stocks last! On her managerial skills, he explains that none of the top management staff was based in ToTT initially and there was "quite a bit of staff turnover" at ToTT in its early years. a competitor and more an offshoot. In that moment, it is as though he is not the head honcho of a company overseeing several hundred employees, but a shy Asian father who is uncomfortable with praising his daughter. Sia Huat opened ToTT in October 2010. At the customers. Reply to Ann Low . online sales. You just need to look at the merchandise mix that we have.". Pawnbroker scores with online sales of jewellery and luxury items, 20 richest families in Asia and their businesses. “Sia Huat’s main focus for the immediate future is on its B2B expansion into Myanmar and opening of its second ToTT outlet in Singapore. One of its brand partners is Zebra, a household kitchenware manufacturer based in Thailand. 20 Pandan Road Singapore 609272 T : +65 6268 3922 F : +65 6262 2796 E: enquiry@siahuat.com.sg. He recalls arriving at CK Tang, now called Tangs, swinging Zebra's two-tiered stainless-steel tiffin carrier in hand. a name for itself doing a few things Sia Huat had not tried – customer It wasn’t Her husband is Taiwanese-American Wen Huang, 40, who works as a senior advisory consultant with Amazon Web Services. A new 5 Senses Bistro, by chef-owner Andrea Lim, has also opened at ToTT's Dunearn outlet in April this year. The couple have two sons, aged six and 21/2. SIA HUAT: where no tool is OUT OF PLACE - mise en place. In spite of this, both father and daughter are quick to add that the learning curve has been a steep one. He clocks 10-hour days, getting to office at 8.30am and leaving at 6.30pm. Southeast Asia’s largest kitchenware and tableware retail store, ToTT has made "I'm still very passionate about the business. At first A few times a year, he goes on sourcing trips to Europe, the United States and China, where he susses out the latest homeware trends and catches up with fellow industry professionals, many of whom have become his friends. Recommendations from Wen's Delight brought me to ToTT. He leans forward and has plenty to say. January 13, 2017 2:13 pm. This is why Ms Tan refers to her father in the workplace and in e-mails either as "Mr Tan" or "CEO". Even at family dinners, Ms Tan says, her father will remind her to follow up with certain clients and regale them with stories of his early days and experiences in the company. It is more important that the company is managed by the right person, regardless of family ties.". A main He reasoned that they would want to impress their guests with their kitchenware and tableware. Thank you for your prompt reply, Ann. That year, I helped to co­or­di­nate Sia Huat’s 50th an­niver­sary cel­e­bra­tion, along with the de­vel­op­ment of our new busi­ness con­cept, Tools of the Trade (ToTT), which opened in Oc­to­ber 2010. CK Tang liked the product and that deal marked Sia Huat's entry into the retail distribution business. It didn’t take long before they started streaming into the … experience, because of ecommerce, has changed mindsets. Sia Huat Catalogue 2020-2021 Kitchenware Catalogue. Sia Huat carries more than 30,000 products across more than 300 brands, while ToTT carries about 200 brands, of which 70 per cent are from Sia Huat and the other 30 per cent are brand partners that work directly with ToTT. Together with their teams, the Tans re-curated their merchandise and sought to appeal more to household consumers. Although he has been with Sia Huat for nearly half a century, the work is never dull to him because thinking about product design seems to run in his blood. By then, Ms Tan's husband had secured a job here and the couple had moved back to Singapore. Ms Tan recalls that in the early days, although they knew they wanted to position ToTT as a business-to-consumer concept, they also stocked industrial mixers in the store. for Sia Huat and their partners. Get everything you need at Sia Huat. He observed a growing trend of people who enjoy cooking and hosting meals at home. Supplier to Foodservice Professionals. Break bad skincare habits and learn the secrets to effortless, effective natural skincare. Corporate Office / Showroom / Warehouse No. Century Square 2 Tampines Central 5, #02-14 Singapore 529509. His younger daughter, 35, is a housewife and his son, 30, works in the logistics industry. Ms Tan, who rejoined Sia Huat in … Sia Huat, Singapore, Singapore. AS an award-winning bilingual R&B/soul singer-songwriter, Sarah Cheng-De Winne has been reaching out to audiences with her soulful voice. One of the hotels in Singapore, we were in the right place to grow, something we had been Retail Sales No. "He's very passionate, creative and dedicated to the company," she says. "He is always on the lookout to improve things," says Ms Tan. friend informing him of an up-and-coming usurper to the Sia Huat throne. Ms Tan, who rejoined Sia Huat in 2009, took on the directorship of the 36,000 sq ft ToTT. until Choon Boon’s friend saw the common opening-celebration floral bouquets ToTT. “Singaporeans from the Little did I know that ToTT actually belonged to Sia Huat which is my favourite hang-out place for kitchen accessories and stuffs. 198402668E, Tan Choon Boon, supported by daughter Grace, has succeeded in making many local and overseas kitchenware brands well known here. A few years ago, Debbie Lee was headhunted for not one but two high flying jobs. This is in conjunction with their 2nd Anniversary since they opened their mega store in Sime Darby Centre along the prime stretch of … Limited to 250 Redemption/ Per Day! She turned them down. find molds in baking shops like Sia Huat, TOTT or Lemon Zest; By militza. After my wedding I guess, when I have more time to bake. Ms Grace Tan is the director of household kitchenware retailer and lifestyle store ToTT (Tools of The Trade), while Mr Tan is the chief executive of ToTT's parent company Sia Huat, which sells kitchenware to industrial kitchens, restaurants and chefs. 21K likes. More information about ToTT View all ToTT stores ToTT in Singapore - Promotions, coupons and catalogues added benefit of having products sold online – something that it’s competitors, Everything was laid out nicely and neatly shelf after shelf, complete with name labels and prices. and placards labelled “congratulations Sia Huat!” when he realised it was less ... ToTT Store is the largest kitchenware and tableware retail store in Asia. in their display. When she grew older, she helped out with the store's administrative work during school holidays. So from 2005 to 2010, he and a team of five thought about how to launch a differentiated concept from Sia Huat that would appeal to homeowners. But when this reporter asks him to share what he feels are his daughter Grace's key contributions to ToTT, he shifts uneasily in his seat and stares at me, wordless. Those early days were also challenging for their father-daughter relationship, says Ms Tan. A few small stores located over being a competitor, Choon Boon says ToTT store has acted as a complement to Sia In the early 1990s, Ms Tan began helping out in the business. Southeast Asia’s largest distributor of said products. engagement through cooking classes & team-building events, as well as ToTT Store | 107 followers on LinkedIn. ToTT’s My vision for ToTT is to continue to be a trendsetter in the kitchenware and houseware scene, offering the widest variety of options, all under one roof. "He is always finding ways to better the designs of tableware, so that the dining experience for both diners and servers can be enhanced," she says. They initially offered the studios for cooking classes only, but later realised they were under-utilising the space. by NWZjOWI3OTMyNjM1YTAuNERabEgxUUVUeEttdHBUUGowVXY1Ymc9PQ== NWZjOWI3OTMyNjNiMjYuMlBDU2s4UDdCVGpqTitSM3pXdXBVVWc9PQ==, 99SME, 99%SME, SME Business, Special Deals. When I see pretty cupcake cases like these, I always have the urge to buy. Sia Huat. "He said it was time to come back to work for him," she says. time, he felt the houseware business signified another opportunity for his Most importantly, ToTT is opened for longer hours and even on Sundays, which Sia Huat doesn't. each other’s market territory. What are some of the chal­lenges you face while run­ning the fam­ily busi­ness? Suntec: 3 Temasek Blvd, #02-427 Singapore 038983. Sia Huat, 11 Temple St, Singapore 058559, +65 6223 1732, www.siahuat.com TOTT ToTT Store is a 36,000 sqf kitchen wonderland comprising of a bistro, two cooking studios, a Bake&Go counter, children’s play area, fine food store, and retail space. Hi Olivia, This is the only one size (less than 2 inches), available at Sia Huat and Tott. 0. glance, ToTT Store and Sia Huat seem like competitors, slowly encroaching on We took over a huge space and I thought, 'Why can't we do everything?'". He is "okay" with Sia Huat being run by a non-family member. Yes, the world is that small. The new place was to be named ToTT (Tools of the Trade) and was going to be a subsidiary venture from Sia Huat, another existing kitchenware store that has been around for say quite a while. They say it runs in the family and this couldn't be more true for Cassandra Riene Tan, who at 32, has three businesses under her belt. SIA HUAT PTE LTD / HOCATSU (M) SDN BHD. In 2013, ToTT received international recognition when it was awarded the Global Innovation Award - which recognises excellence in houseware retail and design - by the International Housewares Association in the US. ToTT – that’s Tools of The Trade – sells kitchenware and tableware, while Sia Huat sells foodservice equipment. Sia Huat is also the exclusive distributor for cookware brands Jamie Oliver and Nordic Ware, cheeseware brand Boska and Grant Primo sous vide machines. "I always tell my kids that in the work place, let us have professionalism. Chances are, it is Cerabon or Safico. I venture again: "How valuable is Ms Tan to the business? After all, this is the place where chefs and restaurateurs come to shop. move into the wider array of household items came with Choon Boon’s idea of Ms Tan recalls him convincing German knife manufacturer Giesser in the 1990s to produce a line of Asian-style kitchen knives, after he found that the Japanese Santoku bocho (general purpose kitchen knife) was popular in Asia. "Our working relationship is much better now," says Ms Tan. Terms & Conditions © 99%SME. By then, Ms Tan's husband had secured a job here and the couple had moved back to Singapore. Sia-Huat-Logo.JPG | ieatishootipost. Its flagship store in Dunearn Road turns seven this year. To access the details of the store (locations, opening hours, website and current offers) click on the address or the store name. a free 5 day skincare plan. Its flagship store in Dunearn Road turns seven this year. Mr Tan began as a sales assistant at Sia Huat in 1968, about a decade after the Temple Street company was started in 1959 by his father. business of selling to hotels, restaurants and cafes for over 50 years and is Here are some gifts you can by from ToTT (Tools of the Trade by Siah Huat) for your baker wanna be friends! While it remains to be seen what will be next for ToTT, one thing is certain: Mr Tan's steadfast love for his job. Its e-commerce arm has seen sales increase by 10 per cent between its launch in 2014 and last year and the store's total sales have increased by 59 per cent since its opening. Redeem it while stocks last! What is noteworthy is that they are developed here and retail in leading local department and kitchenware stores. Today, its products retail at department stores such as Tangs and Robinsons and at supermarkets such as FairPrice and Giant. “The trend of cooking shows, like Masterchef, back 8 years The page gained some 8,000 likes within the first year and now has nearly 66,000 likes and about 65,400 followers. things Grace Tan, who is also Choon Boon’s eldest, planned out was “in setting He says, “many of those brands we represent also made Our Partners. ToTT’s main audience are homeowners, private cooks and bakers, mostly the public who are interested in hosting at home. ToTT’s main audience are homeowners, private cooks and bakers, mostly the public who are interested in hosting at home. ToTT is a 36,000sqf kitchen wonderland that offers an unparalleled range of dining and kitchenware products. the island is their way of combating that. are interested in hosting at home. Share this to your friends. Nevertheless, I don't know what he would do if he retired. You could put a small child in them," she says. Click to view. Olivia Tan. “American stores in the vein of ‘Williams Sonoma’ can be successful in the US, Some photos of the event (Source: Big Box) For the bistro, they found it challenging to manage a team of food and beverage personnel. It takes the space of the ToTT bistro, which closed in February. But all the heavy commercial and industrial equipment items had to go. Reply. main audience are homeowners, private cooks and bakers, mostly the public who Ms Tan, who rejoined Sia Huat in 2009, took on the directorship of the 36,000 sq ft ToTT. Ask Mr Tan Choon Boon, 67, about kitchenware or homeware and his eyes light up. Mr Tan also worked with a local manufacturer last year to design a set of tableware that is aimed at changing the way Chinese combination platters - usually used at wedding dinners and large family meals - are designed. They can conduct up to 12 classes a week and have hosted up to six parties on weekends. Now described In spite of the attempts to delineate between their professional and personal relationship, it is clear that Mr Tan values his daughter's presence in the company. & wholesale business. Long before the event started, members from SHC have already been waiting eagerly at the registration, helmed by Emy and Michelle. sides with economies of scale. up ToTT, it was also part of our plan to diversify into the retail business,” By then, Ms Tan's husband had secured a job here and the couple had moved back to Singapore. There must be a proper protocol," he says. Redeem $10 ToTT cash voucher with minimum $180 spend in a single receipt. But the truth was, the ToTT concept was new and they had no experience managing cooking studios, much less a bistro. But because he has still not said it, I am intent on doggedly pursuing the question. Mr Tan explains to me why he would rather not reveal how he feels about his daughter as his employee. as “a one-stop culinary haven for anyone who cooks, bakes or hosts,” ToTT can Opportunities come and go too quickly to have a clearly laid out timeline but regional expansion whilst staying true to our roots in Singapore will be the overarching theme for our next few years”. A one … The company noticed a gap in the market for household kitchenware products, and ToTT - which stands for Tools of the Trade - … Huat’s work. Ms Grace Tan, 38, uses her father's exact descriptions of her to describe his strengths. ToTT ran a series of demonstration cooking classes by some of the guest chefs which they'd been working with over the last year or so. she says. ToTT's in-store kitchens - where cooking classes and demonstrations and birthday parties can be held - are also popular. ToTT – that’s Tools of The Trade – sells kitchenware and tableware, while Sia Huat sells foodservice equipment. "I don't like it when children working for their parents call their father, 'Dad'.". There are also plans to possibly franchise the brand, expand locally with a few more outlets or take it overseas. Mr Tan's wife is also involved in the company, but his two other children are not. With his vision and drive, he had succeeded in securing several weighty brand partners under his belt by the time he took over managing the company in the 1980s. So I did make it to ToTT over the weekend. From baking supplies to professional cookware, there's something to suit your kitchen needs.. Visit the Sia Huat retail office at Temple Street to pick up kitchen essentials, or head to Sia Huat ToTT Store, a 36,000 sqf kitchen wonderland comprising of a bistro, two cooking studios, and a Bake&Go counter. Instead of the usual single piece, this plate comprises several pieces, allowing greater flexibility in the way food items are served on it. but in Singapore, it’s not easy for them to survive.” Grace says ToTT is really ToTT's lease at Dunearn ends in the middle of next year, so Ms Tan and her team are "reviewing our options". Rather than It does not matter if the names do not ring a bell. Sia Huat, on the other hand, has been in the Official Venue – ToTT. Its flagship store in Dunearn Road turns seven this year. I was hoping to find a Pantry Magic lookalike but on a larger scale, but it was not to be. as “complete and comprehensive” by their customers, ToTT’s mainstay is the and even Sia Huat, was not doing in totality. Sia Huat chairman and CEO Tan Choon Boon once received a phone call from a Supported by his daughter, Grace, 38, he has succeeded in making many local and overseas kitchenware brands known to - and used by - many here. Our Partners. In fact, one of my secondary school classmate's father owns Sia Huat. The then 12-year-old manned the cashier with her grandfather. Sia Huat™ - Asia's One-Stop Food Service Partner. The birth and reach of these brands can be traced back to the business acumen of Mr Tan Choon Boon, 67. All Rights Reserved. ToTT, or Tools of The Trade for the uninitiated, is a 5 month old venture by the Sia Huat group and is the largest kitchenware and tableware retail store in Asia. His youngest sister Katherine, 61, is Sia Huat's executive director, but their five other siblings are not involved in the business. Mr Tan launched in-house brands Safico and Cerabon in the 1990s. When asked to elaborate on these points, he says it was Ms Tan who started ToTT's Facebook page in 2010. She used to report to him, but it was hard for her to see him as the boss and they had clashes. During this time, Mr Tan was busy brewing another idea - ToTT. Mon - Sun: 11:00am - 9:00pm both companies have had to adapt to changes. ", His answer: "My youngest sister, whom Grace reports to, cannot handle things without her around.". He might be quite bored.". Promotion only available during Sia Huat Warehouse Sale 2017. But ToTT is definitely much larger in terms of store size and more neatly organised. Cookie Cutter French Toast Recipe. For folks who likes to cook or those who likes to buy gadgets, plates, cups, cutlery etc… you should be familiar with Sia Huat (in Chinatown) and also ToTT (at the Sime Darby building in Bukit Timah). Perhaps, it could even become a tourist destination.". To subscribe to any of our products visit. His daughter is "very passionate, creative and dedicated to the company", he writes. His keen eyes would notice if a teapot used at a dining place had a design flaw, such as when the tea did not flow back well into the teapot after being poured. • ToTT Store (Suntec City/Century Square) • Sia Huat’s store (Temple Street) About the Employer. For those not familiar with these two names, they are both the same company, but ToTT is the more organised and comfortable to walk around version. She agreed and worked in Sia Huat as a marketing executive from 2002 to 2005.

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